The SEO Copywriter will improve your rankings

SEO Copywriter? Why would I need one for my website?

"SEO Copywriter" - what does it mean, what does he/she do and why would I need one? A legitimate question, which will hopefully be answered to below, step by step.

What is a SEO Copywriter?

The SEO copywriter is the person who writes / adjusts the copy (text, content) of a webpage according to the rules of search engine optimization. At least for the "on page optimization" phase, any professional SE Optimization project will require the skills of a copywriter and benefit from his/her work. A SEO - skilled copywriter knows exactly what search engine robots will apreciate and value when crawling the content of a web page and always keeps in mind that human visitors will read (and must like) that content.

What does a SEO Copywriter do?

A SEO Copywriter structures the content of a web page arround keywords that are relevant for that page. Beside being relevant, in order to drive traffic to a webpage, those keywords must be subject to popular searches on major search engines. The SEO Copywriters "translate" into search-engine-friendly-language the raw text written arround the subject of a webpage, making it coherent and effective from the search engine optimization point of view. Let's get into details:

1. Setting up relevant keywords, copy length and page layout

First, the SEO copywriter identifies and concurs with the client upon the keywords and legth of the copy for each web page. The copywriter should also act as a SEO consultant and advise the client each step of the way. This phase may also require that the SEO copywriter has access to information regarding the layout and script of the page. Given that this first phase is concluded, the copy writer takes the second step: writing a draft of the SEO copy.

2. SEO copywriting the content

The first issue of the SEO-wise copy is written and submited to the client. This is analyzed (the SEO Copywriter must justify and explain the chosen solutions), modified (if necessary) and approved by the client. At this point we have the "almost-final" version of the copy. It will be integrated by the web designer into the webpage, together with navigation links, outbound links, advertisements etc.

3. Writing the navigation links

The SEO copywriter may write (make propositions regarding) the navigation links that apear on a page. He/she will make sure that the primary keywords are present in the anchor text of these links. This will add value to the pages, from the search engine optimization point of view. It is not always necessary (or possible) to involve the SEO copywriter in this, but it's a part of the work and can be done as a bonus, without charging for it. At this point, the SEO copywriter is entitled to receiving the payment for his work.

4. "Polishing" the copy

This is not usual, but it can be helpful. If the page's layout is completed (from the web designer's point of view), the SEO copywriter can make some keyword density check-ups and decide if certain "fine tunning" is necessary. Of course, in time, new elements will be added to the page and changes will occur, but this "polishing" has it's advantages.

5. Bonus title-description text

Because, besides on-page optimization, link building is very important in search engine optimization, the SEO copywriter should write 2 or 3 title-description-ads for the website. These will be used as "Internet Identity Labels" of the web site (anchor text for inbound links) and are of outmost importance. Therefore, a SEO copywriter is the right person to create these. The title-description texts may come free-of-charge, if the SEO copywriter decides so.

Why do you need a SEO copy writer?

Even though it is not enough to get top placement by itself, SEO copywriting is essential in search engine optimization. A webpage polished by a SEO copywriter clearly tells to search engines what it stands for. For example, the text you're reading now makes clear for everybody (search engines and you - the reader) that is talking about the SEO copywriter and his/her work. The art of search engine optimization copywriting is to make a copy SEO-wise, while still readable and liked by humans.

If two competing webpages have the same page rank and are targeting the same keyword, in the search engire results page of a popular search engine one will be displayed first. Is the one structured by the most inspired SEO Copywriter.

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